A schema for describing the things I make with my computer. It is intended to describe not only the purpose of a thing, but what it looks like: its color, its logo, its font, etc.
{
"name": "The Zoo",
"tagline": "Illustrations for a graphic novel about Central Park.",
"description": "",
"url": "http://example-zoo.com",
"image": "http://example-zoo.com/logo.svg",
"color": "#F00"
}